If you’ve ever stared at a blank grant application, wondering, “What do funders even want from us?” — you’re not alone. Grant writing can feel overwhelming, especially when you’re juggling program delivery, staff meetings, and trying to keep your nonprofit running on a shoestring budget. But here’s the good news: once you understand what funders are really looking for, writing a compelling grant proposal gets a lot easier.
Whether you’re a small grassroots organization or an established nonprofit, this guide will walk you through exactly what funders want—and how to give it to them.
Clarity Over Complexity: Tell Them What You Do and Why It Matters
Funders don’t want to decode your mission statement. They want a clear, concise explanation of your work, your impact, and why your organization matters.
A Realistic Plan (With the Budget to Match)
Your proposal should show that you’ve got a plan—and that the plan actually makes sense. That includes timelines, outcomes, staffing, and yes, a budget that aligns with the work.
Avoid asking for $50,000 with three bullet points and a dream. Funders want to see that your nonprofit is strategic, organized, and capable of delivering.
Proof of Impact: Show You’re Doing the Work
Data is powerful. So are stories. Funders want both. Show that your program is more than a good idea—it’s actually happening and making a difference. Include:
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Number of people served
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Outcomes or success rates
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Testimonials from participants
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Photos or videos from events
If you’re a newer nonprofit, share pilot results, community feedback, or early wins.
Relationships Matter: Be a Human, Not Just a Proposal
Funders aren’t just checking boxes—they’re building relationships. Introduce yourself before applying, follow up after, and keep them in the loop even if you don’t get the grant. A thank-you email goes a long way, whether or not you’re awarded funding.
Transparency > Perfection
Not every program goes exactly as planned. That’s okay. Funders understand that real-life community work is messy. What they don’t like is silence when things go sideways. If you’re honest about setbacks and communicate regularly, you’ll build long-term trust. Funders appreciate openness way more than sugarcoating.
Community-Centered and Equity-Focused
More and more funders are prioritizing racial equity, community voice, and inclusion. They want to know:
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Who’s making decisions?
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Are you centering those most impacted?
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How are you accountable to your community?
Even small steps matter—be ready to talk about them. At the end of the day, funders want what you want: impact. They want to fund organizations that know their mission, have a plan, and care deeply about the communities they serve. So don’t overthink it. Keep your proposals honest, organized, and community-driven. If grant writing stresses you out, you’re not alone. Whether you need help writing, editing, or just figuring out how to explain your work in a way funders understand – we are here to support your organization!
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